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Blazers Team With ShopIgniter, Increase Social Network


The Portland Trail Blazers look to record their 140th straight sellout tonight against the San Antonio Spurs, but apparently that isn't enough for the front office. The Blazers announced last Monday that they will team up with ShopIgniter to increase social promotions in their Facebook Store. ShopIgniter announced last month that they recorded a 400 percent increase in 2010, reaching 35 million fans in its Social eCommerce Network.

The Blazers have recently launched a Facebook store to accommodate their 200,000 Facebook fans who can now purchase clothing, accessories and tickets on Facebook. In this project, The Blazers will collaborate with ShopIgniter to use social media to establish loyalty programs, promote online sales, and increase ticket sales and fan base. The scary part there is how will the Blazers increase ticket sales when they've sold out every game for nearly four years? If they can't sell more tickets, then that must mean they will sell the same amount of tickets at a higher price. Kristi Wilson, senior director of Retail for the Blazers says: “This will be a natural extension of the existing social dynamics between fans and help us generate revenue through retail, ticket sales and sponsorship programs.” Yahoo! Everyone loves an increase in ticket sales for the one professional sports team in their city.

Remember the early 2000s, when you could go down to the Rose Garden an hour before tip-off and pick up a pair of tickets in the nose bleeds for $20 total? With a likely increase in ticket prices, you're going to have a hard time finding even one ticket for under $20. And for those of you who like to sit in the lower bowl, court-side seats were barely over $100 a piece, regardless of what court-side section you desired. Now you can only purchase some 200 level tickets for less than $100.

It's very unlike the Blazers to increase ticket prices during a season, so let's enjoy these ones while we can. The Blazers welcome the Spurs to the Rose Garden tonight where the Blazers have won the four in a row against Popvich's squad. Portland has also won five out of the last six overall against the Spurs.

~Jacob Rogers~

02.01.11

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